Empowering Progress
we exist to help people across the GCC to progress through life with confidence. Through a diverse and expanding portfolio of insurance and service-driven businesses, we provide products that empower individuals, families, and enterprises to pursue possible.
Founded on a deep understanding of our region and shaped by decades of international and local industry expertise, Liva Group brings together innovation, intelligence, and a customer-first approach to solving challenges and enabling opportunities.
We believe progress starts with protection. Our insurance business, powered by over 80 years of collective local and global experience, deliver trusted solutions that help our customers move forward boldly. From personal, health, property, to specialised risk, our offerings are as diverse as the communities we serve.
We harness the power of technology and insights to better anticipate customer needs, elevate experiences, and design solutions that are relevant, timely, and truly customer centred. Our digital-led mindset helps us to stay agile in a rapidly evolving landscape.
While our foundations are firmly anchored in the GCC, our aspirations are global. We are constantly looking to pursue expansion opportunities that align with our purpose and values – growing responsibly, sustainably, and with intention.
At every level, from our teams to our boardrooms, we are guided by a shared belief: enabling progress isn’t just our business – it’s our responsibility to our people, our partners, our shareholders, and, most of all, our customers.
Our Legacy
Born from the combined forces of two established experts, our insurance business was created from the merger of National Life & General Insurance SAOG (NLGIC) and RSA Middle East.
The union formed by the strengths of both organisations set out to build a stronger, smarter, and more agile business creating forward-thinking proposition grounded in operational excellence, innovation, and unwavering customer-first approach.
We are proud to stand among the pironeering insurance providers shaping the future of the industry in the GCC. Our journey has always been driven by transformation – and while our roots are in insurance, our vision reaches beyond. Growth is in our DNA. As we evolve, we remain committed to expanding our impact, exploring new markets, and unlocking greater value for our customers, partners, and shareholders.
Our Values
Every action we take is guided by our four core values
Agile
We embrace change, pivot swiftly, and make decisions promptly to remain adaptable in an evolving landscape.
Acceptive
Transparency, fairness, and collaboration are the cornerstones of our interactions, fostering an environment where diverse perspectives are valued.
Ambitious
Complacency has no place in our ethos. We relentlessly pursue excellence and always strive to innovate in our business.
Accountable
We take ownership of our actions and results, delivering on our promises with integrity and transparency. We hold ourselves and each other to high standards in everything we do.
Our Leadership
Under the guidance of our experienced leadership team, including our Group CEO Martin Rueegg, Liva Group continues to chart a path of innovation and growth. Our leaders bring a wealth of experience and a forward-thinking approach to ensure Liva remains at the forefront of the insurance industry in the region.
Achieving Exceptional Value & Sustainable Growth
Leveraging advanced technology and rigorous risk management, we ensure exceptional value. Through strong partnerships and talent investment, we drive sustainable growth.
People & Culture
Technology
Multi-Line/Multi-Country Value Proposition
Data & Analytics
Partnerships & Synergies
Environmental, Social & Governance
Redefining Reliability
Liva stands as a beacon of trust in the insurance landscape because we
Ensure transparency, accountability, and ethical conduct in all that we do.
Uphold robust corporate governance practices as a subsidiary of Oman International Development and Investment Company (OMINVEST).
Are committed to excellence reflected in our strong regional presence across Oman, UAE, KSA, Bahrain, and Kuwait, supported by a network of branches, intermediary brokers, and agencies.
Corporate Social Responsibility
For us, it’s about more than just financial success. We genuinely care about the well-being of our clients, customers, employees, and society as a whole. With a workforce of over 25 nationalities speaking more than 15 languages, diversity and inclusion are in our DNA. Additionally, we are committed to creating a more sustainable future for generations to come through our CSR and ESG initiatives.
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