Say hello to Liva

Liva is a new brand created in 2023 from the synergetic union of National Life & General Insurance Company SAOG (NLGIC) and RSA Middle East.

Aspiring to become the region's leading multi-line insurer, Liva is a unique combination of dynamic and award-winning companies with a collective experience of over 80 years, a shared vision, and highly complementary capabilities.

Forging the Future

Our integration included the consolidation of  National Life & General Insurance Company SAOG (NLGIC) operations in Oman, UAE, and Kuwait, as well as RSA Middle East BSC (c) operations in UAE and Bahrain.

Additionally, it encompasses Al Ahlia Insurance Co. SAOG (Al Ahlia) in Oman, Al Alamiya for Cooperative Insurance Co. (Al Alamiya) in KSA, and our wholly owned subsidiaries, Inayah TPA in the UAE, and NSSPL Support Services in India.

Collectively, these entities now form the cohesive and dynamic Liva Group.

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Liva Group

Years in the GCC

Employees

Customers

Liva was born from an ambitious idea to build one of the largest insurance companies in the region. One that works to meet the needs of its evolving customer base through innovative solutions and outstanding service. Our strategy and ambitions support the collective goal of enhancing social well-being and building a sustainable future for the GCC and beyond.

Khalid Al Zubair
Chairman of the Board of Directors of Liva Group

Khalid Muhammad AlZubair

Media

Liva Group looks to expand in Saudi Arabia through potential merger of KSA business

The potential merger is part of a strategy to expand its footprint in Saudi Arabia.

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UAE: Insurance firms RSA Middle East and NLGIC to rebrand as Liva Group

The two companies started their integration journey in July 2022

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Al Ahlia Insurance and NLGIC rebrand as Liva to drive growth of insurance industry

Al Ahlia Insurance and NLGIC rebrand as Liva to drive growth of insurance industry - Times of Oman

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We have always been at the forefront of investing in new digital technologies that help us understand our customer needs better and enhance customer experience.

By leveraging advanced technologies like AI and chatbots, insurers can better understand customer behaviors and industry trends,” Martin Rueegg, Group CEO, NLGIC Group.

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Medical Insurance in the region is set to grow and has a positive outlook in 2023.

The introduction of mandatory health insurance in Oman, Bahrain and Kuwait is expected to contribute to this growth, along with an overall increase in awareness about health and rising medical treatment costs,” said S.Venkatachalam, Regional CEO- Life & Health, NLGIC Group in an article published in AGBI.

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Gender Equality at workplace

More women in our region than ever are heading out to work, gaining their independence, and building successful careers – even in senior roles……I have seen good progress in the representation of women in the boardroom and am proud to see females in leadership positions in Oman”, Hanaa Al Hinai , CEO, Al Ahlia Insurance (part of NLGIC Group), in an article in The Arabian Business on gender equality at workplace.

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Things are looking (mostly) good for general insurance...

Cyber insurance is expected to grow not only in the commercial lines but also in personal lines….,” said Martin Rueegg, Group CEO, NGIC Group in an article published in MEIR.

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National Life and General Insurance Company: Delivering value beyond insurance to customers

Steady growth in Oman’s insurance sector has been further fueled by mandatory insurance requirements, such as motor insurance and employer-sponsored health plans, which have led to a large and stable pool of customer base, observes Addal Sarwar, Group Chief Personal Lines Officer of National Life and General Insurance Company

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Ensuring DEI in insurance technologies with AI.

Achieving diversity, equity and inclusion using AI in underwriting and claims processes is possible, though not an easy task, according to National Life and General Insurance Company Group’s Mr Varghese Skariah. Middle East Insurance Review finds out more.

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Liva Group: Bell-ringing ceremony and ticker change at MSX

Liva Group is a leading insurer in the region with strong technical capabilities and customizable solutions across all lines of insurance, underpinned by exceptional service.

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